FREE Account Wide Standard Negative Keyword List (Home Services)

Why You Need this FREE Negative Keyword List

When running Google Ads for home services, every click costs money. Without the right filters, your ads can show up for searches that are irrelevant, unqualified, or unlikely to convert. A negative keyword list prevents your ads from appearing for those searches, saving you wasted ad spend and ensuring your budget goes toward the customers who actually need your services.

By building a strong negative keyword list, you:

• Eliminate wasted clicks – Stop paying for people searching for free services, DIY solutions, or unrelated topics.
• Increase conversion rates – Focus your ads on serious, ready-to-buy homeowners rather than unqualified leads.
• Improve ROI – More of your budget goes to high-quality clicks that are more likely to turn into jobs.
• Enhance targeting – Keep your campaigns laser-focused on the keywords that matter most.

In short, a master negative keyword list protects your ad budget, increases efficiency, and helps you generate more qualified leads at a lower cost.